How the people who actually run residential rentals are using AI. Real operators, real numbers, no vendor pitch — hosted by Jonas Bordo, founder of Dwellsy.
Net Effective is deliberately non-technical. Instead of “which tool do you use,” we ask the operator's question: how do you actually get value from AI, and how is it changing the way the company runs? That's the open lane — and where the honest conversation lives.
Net effective rent is what a lease really costs once you strip out the concessions. Net Effective, the show, is about what AI really delivers once you strip out the hype.
We close every conversation the same way — quick, concrete, no hedging. It's the part guests can prep for, and the part you'll want to clip.
One concrete way you're using AI internally right now.
What you're building — or seriously thinking about building.
How you use AI in your personal life.
Jonas has spent his career close to how rentals actually operate — the leasing, the ops, the messy data underneath it all. On Net Effective he brings that operator's ear to the AI conversation: less about the demo, more about what changed on Monday morning.
If you own, operate, or build for residential rentals — multifamily or single-family — and AI is changing how you work, we'd love to have you. It's a 30-minute conversation, not an interrogation, and you'll leave with clips worth sharing.
Pitch yourself as a guestEpisodes drop weekly once we launch. Subscribe and you'll get the first one the day it's live.
One email when episode one drops. Nothing else, ever.